-40%
1932 Sitting Bull Photo Print Lone Wolf Tribe Radio Program Premium Wrigley Gum
$ 10.55
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Description
Rare 1932 photo print premium of Sitting Bull with facsimile signature. Issued to promote membership in the Lone Wolf Tribe club from the radio show of the same name. This was achieved by sending 4 Wrigley's gum wrappers. Measures 9 1/2" by 6 3/4".Lone Wolf Tribe only aired on CBS radio for one season, but it made a huge merchandising impact. Sponsored by Wrigley's gum, this children's series offered dramatized perspective on American Indian life. The narrator was the head of the tribe, Chief Wolf Paw, who prided himself on communicating to the listeners with "the voice that flies." When Lone Wolf Tribe first aired in 1932, Its spokesman, a fearless warrior in a radiant feathered headdress, sent letters to the Tribe's club members, addressing them as "braves and princesses." Among the club's premiums were the "Lone Wolf Tribe Tom-Tom with a beater stick" and arrowhead badges. Chief Wolf Paw encouraged club members to trade their "wampum" (or Wrigley's gum wrappers) for more tribe transmissions and premiums, in order to mirror the American Indian practice of trading.
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